Getting your film up Youtube
Last week our film on knee pain was ranked 14th on Youtube (it was 146th when we started optimizing it) - it has now climbed another 3 places to 11. 11th out of 21,700 search results isn't bad (but we want to do better).
Engagement:
I spoke last week about sharing (blog) this week we have started engaging. There are simple ways of doing this - all we did this week was to place our film as a video response to another successful film. We used one of the other films we have on the knee brace .
The key is to find a film that is related to your film and ask. Not every channel will accept you, but, if your content is relevant then you do have a chance. Remember Youtube is a community much like Twitter - contact people, chat with them, help each other out. Google likes real people.
We're doing it for the people
In the past a lot of Webmasters put their effort into getting their pages to rank on the Search Engines - which meant that often the content was designed to rank but not inform. Google have acknowledged this so are now rewarding people for content designed for the visitor.
We approach film in the same way, as you can see from the graph above, our visitors are visiting the film and more than 60% of the initial visitors are staying with it until the end slate.
Ranking
To summarise the challenge - we've been given the term 'knee pain' and we're using film to get this page on knee pain to rank higher. According to Google Keywords the term 'knee pain' has medium competition and 673,000 monthly searches world wide. The page currently ranks 7th on page 1 of Google. By using film we're creating original content, trust and authority - three key elements that Google love.
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