It's all very well for companies (us included) to bang on about the value of using film to increase brand awareness and help with your SEO.
I'm a firm believer in multiple films helping you up the ranks of Google and up Youtube. Having said that we also have to think about the smaller business'. If you get a crew in every time that you need to make a statement or review a new product, or announce an occasion, then your bill could venture well into the thousands.
Let's say that you vlog twice a month; do a couple of trade fairs; promote a couple of events; shoot a couple of virals or funnies not to mention a few heavy dose of "how to films"; then there's the client's endorsing the products . . . the amount of films that you are making soon racks up.
How easy is it ?
Don't you already film stuff ? Don't you already use your phone or your flip or a camcorder to record those most important events at home ? When they're on Youtube does anyone complain about the quality ? (I'll let you into a little secret - even the biggest TV camera's have "auto" buttons (not that the best camera men use them)). And don't you already have the software to edit it ? Even if you don't you can now do it on Youtube.
I guess what I'm trying to say is on some occasions you don't need a professional in so that you can get yourself heard. You can do it yourself which gives you the opportunity to react to the most freshest of headlines and get there before everybody else.
Ok, ok, there are times when you need your film to look glitzy, when you need the bells and whistles etc etc but for these - I suggest you spend nothing more than £100 on a camera (if you don't have one) and put aside an hour every 2 weeks.
http://www.fiercebadrabbit.co.uk/
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