SEO your Youtube films

Why SEO your Youtube films ? 

You already know that Youtube is the second largest search engine in the world. You know that putting a film on there is a good way of promoting your business, getting a link back to your website and enforcing your company brand. Did you know that film can also offer great benefits for search engine optimization?  For example:

'Long jump' has over 202 million searches and we have 2 links on page 1 on Google. One to the film and one to the website TeachPE . It's eye catching and it's encouraging people to engage with it. 

Work in progress

Last week we were given the task of getting a page about knee pain to rank higher on Google. The old faithful  SEO techniques were applied to the website pages, but, we had the luxury of a number of films that we had produced based around the search term 'knee pain'.

It was time to optimize the films. 

In one simple step we got the film to leap over 100 places from 146 to 40. That's from page 7 through to page 2. How is this possible ? 

Keywords, keywords and keywords.

Keyword your title, keyword your description and add keywords to you tags. It's not rocket science !

Danger, Danger

Google have changed their algorithm for their recommended films, this means that the amount of time someone engages with your film is taken into account :

If you look at your analytics look at your 'audience retention' and see how you're doing. On the example above you can see that the 'knee pain' film is doing ok right up until the blurb at the end kicks in .

These aren't the films you are looking for

Make sure that your keywords are relevant to your film. If someone gets the film they are looking for then they will engage with it, they will watch it all the way through and this will help you . . . they may even share it !