How do I get my Youtube film to rank ?

Last week I explained about how we got one of our films about knee pain from place 146 on Youtube to 40. This huge jump was achieved by simply tweaking the keywords (read the blog here ).

This week we're looking at how to get a film to jump a few more places up the Youtube rankings by sharing. Our film moved over from page 2 to page 1 this week - climbing another 26 places.  Have a look .

Share and share a like.

It's no secret that even writing this blog with links back to the film (and website) helps to raise the films profile.  Another great reason is so that it gets shared, further increasing the films ranking.

Why Share ? 

Film is the perfect medium for raising a companies profile. If you offer up information that's easy to watch and helpful then the chances are people will share it. By sharing a film with your targeted demographic you're keeping Google happy as your content is getting rewarded for being relevant and gaining trust. 

Get Social

I know, I know, everyone's saying it at the moment - use your social media. Hash tag your keywords on Twitter ( #kneepain ), find relevant facebook pages (but don't spam!!), write a blog and share it on your Google+ page. . . get out there ! !

It works . . .

SEO your Youtube films

Why SEO your Youtube films ? 

You already know that Youtube is the second largest search engine in the world. You know that putting a film on there is a good way of promoting your business, getting a link back to your website and enforcing your company brand. Did you know that film can also offer great benefits for search engine optimization?  For example:

'Long jump' has over 202 million searches and we have 2 links on page 1 on Google. One to the film and one to the website TeachPE . It's eye catching and it's encouraging people to engage with it. 

Work in progress

Last week we were given the task of getting a page about knee pain to rank higher on Google. The old faithful  SEO techniques were applied to the website pages, but, we had the luxury of a number of films that we had produced based around the search term 'knee pain'.

It was time to optimize the films. 

In one simple step we got the film to leap over 100 places from 146 to 40. That's from page 7 through to page 2. How is this possible ? 

Keywords, keywords and keywords.

Keyword your title, keyword your description and add keywords to you tags. It's not rocket science !

Danger, Danger

Google have changed their algorithm for their recommended films, this means that the amount of time someone engages with your film is taken into account :

If you look at your analytics look at your 'audience retention' and see how you're doing. On the example above you can see that the 'knee pain' film is doing ok right up until the blurb at the end kicks in .

These aren't the films you are looking for

Make sure that your keywords are relevant to your film. If someone gets the film they are looking for then they will engage with it, they will watch it all the way through and this will help you . . . they may even share it !