How to be Justin Bieber (pre Swedish Tour Bus Drug allegations)

How To Be Justin Bieber (pre Swedish Tour Bus Drug allegations) 

How to be Justin Bieber in ten easy steps. You too could become an international superstar just by using social media. Follow these ten simple steps. This is a case study of Justin Bieber and his rise to stardom. 

Learn from the master.

Subscribe to our YouTube Channel: http://www.youtube.com/user/Curveballfilms

The regulation of laser hair removal from a doctors perspective

Does Laser Hair Removal Need to be Regulated ?

Is Laser Hair Removal Dangerous ? 

Currently a beautician can set themselves up in business with a cheap laser costing as little as  £4,000 without having to receive any safety training. 

“There are lots of bad news stories out there about burns, about blinding, about things that can go wrong” Says Dr Willis of the Doctors Laser Clinic “but the most dangerous thing about having laser hair treatment in this day and age is getting ripped off and not getting results.”

What’s the damage? 

The trouble with the cheap lasers is that they drift off setting which can cause burns, but, at the other end of the scale the bulbs weaken and become ineffective. Often IPL machines are labelled ‘lasers’ and these machines can be very unsophisticated and only stun the hairs with little more than a camera flash lamp. 

“About a 5th of our customers come here because they’ve had failed treatments elsewhere and they turn up to us sometimes looking like they’ve been eaten by moths.” Dr Willis.

How to choose your clinic

Here are Dr Willis’  top 5 tips for choosing your clinic: 

1. Check that there a Doctor or Nurse involved in the supervision of the clinic.
2. Look for the big names in Lasers - Soprano is the best.  All other lasers come second and the IPL machines come a poor twentieth!
3. Get recommendations from people who have had successful treatments.
4. If you're offered 6 treatments 6 weeks apart then run a mile.  Everyone differs in their response and treatment regimes have to be tailored according to response.
5. Look for the fixed price and a guaranteed result.

If anyone offers you 100% permanent hair removal they are lying. Most people need occasional top-ups for at least a year or two after completion.

Don’t be fooled by the press

Laser treatment is safe when it’s done by the right people. It’s a proven method of effectively removing hair permanently and often painlessly. Currently a good laser can costs anything between £40,000 - £76,000 but with that price tag the clinic can tune the laser to each individual clients skin and hair type.

“The biggest health warning that we can put on our treatments is that they are addictive. 

We find that once you’ve had your legs done you then want your armpits done and then the rest of your body. “

Dr Malcolm Willis has been a Family Doctor in South Norfolk for 25 years and helps to run The Doctors Laser Clinic  in Long Stratton, Norfolk.

To see more about the clinic watch their film here .

Youtube views are dropping

PANIC

Yesterday ReelSEO posted a blog about the latest research from ComScore. To summarize the total views on Youtube have dropped steadily over the last few months to an incredible 16 billion views for April 2012. In January it peaked at 22 billion views.

Run for the hills ?  

What the research also highlighted was the minutes spent watching the films, in January 2012 74 billion minutes were spent watching films whereas by April 2012 this was 62 billion minutes.

Although the data reflects a drop, there is a subtext.

Check your Relative Audience Retention 

The sub text 

In April 2011 the average time spent watching a film was 3 minutes. By January 2012 this was 3.40 minutes but by April this had risen to 3.95 minutes  (I know, I know there are only 60 seconds in a minute but stick with me)! That's almost a whole minute in a year.

Your average viewer is finding relevant content quicker and engaging with it. 

The Absolute Audience Retention shows the % of total views
your film is getting. 

Let me translate

It's all about creating great content. This research enforces the fact that engagement overrides views and Google wants this. If someone engages with your film/channel they sell more adverts. Google can target specific adverts designed to fit that content. Simple. If someone clicks onto your heavily key worded but irrelevant film, doesn't engage with it and then comes away from it again then no-one benefits.

Ranking Update

To summarise the challenge - we have a film about knee pain which we are using to get this page on knee pain to rank higher. When we took control of the film it ranked 146th on Youtube - it now ranks 10th.

How do I get my online video onto Google ?

Getting your film up Youtube

Last week our film on knee pain  was ranked 14th on Youtube (it was 146th when we started optimizing it)  - it has now climbed another 3 places to 11. 11th out of  21,700 search results isn't bad (but we want to do better). 

Engagement:

I spoke last week about sharing (blog) this week we have started engaging. There are simple ways of doing this - all we did this week was to place our film as a video response to another successful film. We used one of the other films we have on the knee brace .

The key is to find a film that is related to your film and ask. Not every channel will accept you, but, if your content is relevant then you do have a chance. Remember Youtube is a community much like Twitter - contact people, chat with them, help each other out. Google likes real people.

We're doing it for the people

In the past a lot of Webmasters put their effort into getting their pages to rank on the Search Engines - which meant that often the content was designed to rank but not inform. Google have acknowledged this so are now rewarding people for content designed for the visitor.

We approach film in the same way, as you can see from the graph above, our visitors are visiting the film and more than 60% of the initial visitors are staying with it until the end slate. 

Ranking 

To summarise the challenge - we've been given the term 'knee pain' and we're using film to get this page on knee pain to rank higher. According to Google Keywords the term 'knee pain' has medium competition and 673,000 monthly searches world wide. The page currently ranks 7th on page 1 of Google.  By using film we're creating original content, trust and authority - three key elements that Google love.

How do I get my Youtube film to rank ?

Last week I explained about how we got one of our films about knee pain from place 146 on Youtube to 40. This huge jump was achieved by simply tweaking the keywords (read the blog here ).

This week we're looking at how to get a film to jump a few more places up the Youtube rankings by sharing. Our film moved over from page 2 to page 1 this week - climbing another 26 places.  Have a look .

Share and share a like.

It's no secret that even writing this blog with links back to the film (and website) helps to raise the films profile.  Another great reason is so that it gets shared, further increasing the films ranking.

Why Share ? 

Film is the perfect medium for raising a companies profile. If you offer up information that's easy to watch and helpful then the chances are people will share it. By sharing a film with your targeted demographic you're keeping Google happy as your content is getting rewarded for being relevant and gaining trust. 

Get Social

I know, I know, everyone's saying it at the moment - use your social media. Hash tag your keywords on Twitter ( #kneepain ), find relevant facebook pages (but don't spam!!), write a blog and share it on your Google+ page. . . get out there ! !

It works . . .

SEO your Youtube films

Why SEO your Youtube films ? 

You already know that Youtube is the second largest search engine in the world. You know that putting a film on there is a good way of promoting your business, getting a link back to your website and enforcing your company brand. Did you know that film can also offer great benefits for search engine optimization?  For example:

'Long jump' has over 202 million searches and we have 2 links on page 1 on Google. One to the film and one to the website TeachPE . It's eye catching and it's encouraging people to engage with it. 

Work in progress

Last week we were given the task of getting a page about knee pain to rank higher on Google. The old faithful  SEO techniques were applied to the website pages, but, we had the luxury of a number of films that we had produced based around the search term 'knee pain'.

It was time to optimize the films. 

In one simple step we got the film to leap over 100 places from 146 to 40. That's from page 7 through to page 2. How is this possible ? 

Keywords, keywords and keywords.

Keyword your title, keyword your description and add keywords to you tags. It's not rocket science !

Danger, Danger

Google have changed their algorithm for their recommended films, this means that the amount of time someone engages with your film is taken into account :

If you look at your analytics look at your 'audience retention' and see how you're doing. On the example above you can see that the 'knee pain' film is doing ok right up until the blurb at the end kicks in .

These aren't the films you are looking for

Make sure that your keywords are relevant to your film. If someone gets the film they are looking for then they will engage with it, they will watch it all the way through and this will help you . . . they may even share it !

Hamleys - the ideal analogy

We took the kids to Hamleys this weekend - partly because it was my sons Birthday and partly because I have never been and thought that Christmas would be the most magical time.
I'm not going to disappoint you - I'm going to draw up an analogy for Hamleys and your website/film.
The toy industry in the UK is the fourth largest in the world and has a value of £2.9 billion (Toynews 2011), competition is fierce.
So you walk in and are confronted with thousands of toys - everything is packaged to appeal and to sell. Some children may have come in for specific items (so know where they are headed), but many are there to be sold to.
Hamley's have demonstrations at every corner, be it Marvin's Magic; Magical Snow; flying saucer things, colouring pens; helicopters - the list goes on. If they have something they want to shift they get their trained staff to play with it and it draws the crowds.
That's you that is - hundreds of websites to choose from - you may well have packaged it up well but you are there on the shelf with thousands of others. You need to find a way to get off that shelf and into the crowd.
My kids won't remember the Star Wars figures I was looking at - but they have already told their friends about the powder that turns into snow when you add water to it.
Films go the same way - I can stick a film onto your website, it can be like a blockbuster movie but unless that film comes out into the open and draws a crowd then you are not using that film to its fullest potential.
To take it one stage further - multiple films are like multiple products - one catches your attention, the second one draws you further in, then maybe you'll have a quick look at another one . . .
In short, what I'm saying is - yes, it's great to have a website and yes, it's great to put a film onto that website but in today's day and age we have social media and the links back from such are going to do your company a lot more favours than the methods that were fashionable a few years back.
So in 2012 - rethink the way you do thinks a little and start getting into the thick of it and drawing the crowds.
Merry Christmas
(Hamleys Magical Snow - It was like real snow when they added the water)